What is digital maturity, and how can it be measured? – I often encounter these questions in discussions with leadership at Danish companies.
At its core, digital maturity is about viewing your business through a “digital lens” to identify where technology can radically transform value creation.
Here are four key benefits of conducting a digital maturity assessment:
1. Establishing the digital starting point
Gain insights into employees’ perspectives on current digital needs and opportunities.
2. Identifying potential use cases
Discover and analyze opportunities to determine which digital solutions provide the most value.
3. Spotting areas for digital skill development
Highlight the business areas, teams, and employees that could benefit most from improved digital competencies.
4. Providing actionable insights for leadership
Equip leadership with tangible inputs to develop a digital strategy, create a roadmap for digital initiatives, and evaluate transformation efforts.
IZARA’s methodology
IZARA has developed an 8-step methodology that allows leadership and the organization to evaluate the company’s digital competencies and tools. It also highlights areas requiring further focus to strengthen competitiveness and internal efficiency. For example, a digital maturity assessment would likely pinpoint where introducing Generative AI could bring immediate benefits. If that sounds interesting to you, get in contact with me on LinkedIn.
Under each of the four benefits above, we’ve outlined several initiatives that can be launched to create a foundation for a dedicated digital strategy tailored to the company’s industry and market position.
You can find a detailed description of the digital maturity assessment process here.
If you want to stay updated on digital strategy and AI adoption, bookmark our insights page or follow IZARA on LinkedIn for new perspectives.
© Lars Kirstein | lk@izara.com
