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Lars Kirstein

Lars is Business Advisor & Partner at IZARA - He's a Business Leader with 25+ years in IT, sales, and operational optimisation. Lars writes about digital strategy, roadmaps, IT reviews, and business system selection.

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Six reasons why evaluating an organization’s digital maturity is essential

1. A vision for a digital future requires transformation

Achieving a digital future often means a company must fundamentally change its operations.

2. Alignment with digital environments is crucial

Businesses must urgently align their talent, organizational structures, and culture with the rapidly evolving digital environments to stay competitive and relevant.

3. It’s not just about technology

Digital transformation is not just about technology. It requires a comprehensive focus on non-technical, operational, and organizational changes to prepare for a digital future.

4. Technology alone isn’t enough

While many companies understand technology, they often struggle to fully leverage its potential due to challenges in talent, culture, and organizational structure.

5. Digital maturity reflects consistency

Digital maturity measures how systematically and consistently organizations prepare to handle ongoing digital opportunities, such as AI.

6. The ability to think through a digital lens

At its core, digital maturity is about viewing the company through a “digital lens” to identify where technology can radically transform value creation.

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